In Growth
Jul 28, 2023

Pricing Strategy Manager

We are looking for a Pricing Strategy Manager to become part our remote team and our mission to elevate the human experience of sexuality and relationships.

At Feeld, we are creating a world where where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centred product and are looking for a Pricing Strategy Manager to become part our remote team and our mission to elevate the human experience of sexuality and relationships.

You will play a crucial role in optimizing our subscription & consumable pricing to drive revenue growth while ensuring customer satisfaction. You will be responsible for developing and implementing pricing models that align with our company objectives. Collaborating with cross-functional teams, you will analyze market trends, competitor offerings, and customer feedback to make data-driven pricing decisions.

What you will do:

  • Pricing Strategy Development: Develop and execute country-level pricing strategy for our subscriptions & consumables globally. Ensure that our pricing strategy aligns with Feeld objectives and revenue targets.
  • Market Research: Conduct thorough market research and competitor analysis to gain insights into industry trends, customer behavior, pricing benchmarks by market, FX rates and local spend power.
  • Pricing Analysis: Utilize data analytics tools to analyze subscription metrics, customer acquisition costs, churn rates, and other relevant data to optimize pricing models.
  • Segmentation and Personalization: Implement pricing strategies that cater to different customer segments, ensuring personalized pricing plans to meet varying customer needs.
  • Pricing Optimization: Continuously monitor and adjust pricing structures based on performance, market dynamics, and customer feedback to maximize revenue and customer retention.
  • Collaborative Partnerships: Collaborate with cross-functional teams, including Marketing, Finance, and Product, to align pricing strategies with overall business objectives.
  • Subscription Packaging: Develop and refine subscription & consumption packages including developing new subscription types to increase customer engagement and satisfaction while optimizing revenue streams.
  • Forecasting and Reporting: Prepare regular reports on pricing performance, key metrics, and insights to guide decision-making and present findings to senior management.
  • Customer Insights: Gather and analyze customer feedback to identify pain points, preferences, and expectations related to pricing, contributing to product and service improvements.

About you:

  • Minimum 3 year’s experience in pricing strategy and analytics, preferably in a subscription-based business model.
  • 5+ years total experience within Growth Teams, Product Management, or similar roles
  • Experience in managing pricing strategy for apps on app store (iOS and android) is preferred but not required
  • Strong analytical skills with proficiency in data analysis and modeling tools.
  • Deep understanding of market dynamics and pricing trends within the subscription industry (experience in networking/dating industry is preferred)
  • Excellent communication and presentation skills with the ability to convey complex pricing concepts to diverse stakeholders.
  • Collaborative and strategic mindset with the ability to work effectively in cross-functional teams.
  • Results-oriented and capable of driving projects to successful completion.
  • Demonstrated ability to adapt to a fast-paced and evolving environment.

Bonus points:

  • Experience in the Gaming or Dating industry

About us:

Feeld is an independent, experimental and fully remote organisation reshaping the dialogue on dating and sexuality. The company was founded in 2014 and has evolved since to become the open, distributed structure it is now. We have a naturally agile and fluid culture. The whole team is fully remote, which means you work where and when helps you perform at your best. We regard autonomy highly and treat our organisation as a product – we iterate, improve and test things internally to see what works best for everyone.

Our culture:

We believe in creating a safe work environment through humanity, fluidity, safety, transparency and progressiveness. When hiring, we look for culture add rather than culture fit.

Because we are a fully remote team, it’s especially important that we create an environment where our colleagues feel included and connected as humans.

Diversity, equity, inclusion and belonging at Feeld:

Feeld promotes open-mindedness, inclusion, diversity and kindness, both in the world and among our own workforce.

We encourage and welcome applications from people with a history of marginalisation, whether because of race, gender expression or identity, sexual orientation, national origin, disability (seen or unseen) or any confluence of intersectional identities.

Our goal is a barrier-free application process and working environment. If you require further details or assistance or have any questions about this process, please let us know at [email protected].

Compensation and perks:

We are conscious of how our work and decisions impact other humans and the environment. We design our product and organisation with consideration for the wellbeing and happiness of our members and colleagues. We believe in technology and working environments that enable people to live a meaningful, fulfilled life.

Therefore, we offer our staff:

  • Flexible working hours
  • Unlimited paid time off
  • A fully remote working situation
  • GBP £3k equipment and home office budget
  • Learning & development budget
  • On demand therapy sessions and mental health support via Spill
  • Company retreats

Feeld’s way of working is designed to proactively prevent burnout and an “always on” culture.

One of our Core Values is: Transparent. We strive for complete openness of information within the organisation and for enabling honesty on our platform. Internally, we keep decision-making transparent to keep each other accountable and make sure all voices are heard.

That is why we offer:

  • Open and transparent salaries
  • At Feeld we believe all humans deserve to make a competitive wage. That's why we offer a Baseline Freedom Salary of £60,000 per year.
  • The base salary for this role is determined by Level and Step, as well as geographic location, but we estimate that this role can earn between $148,000 - $182,000 USD based on the requirements listed in this job description.

Our interview process:

  • Your first conversation with Feeld will be a screening call with our recruiter, where you’ll be able to ask - and receive answers - regarding any general questions you have and to confirm the role is a fit for what you’re seeking.
  • Your second conversation will connect you directly with the hiring manager for the role you’re applying to. Here, you’ll have a chance to ask more questions about the work you’ll be doing. This conversation will also focus on your past work experiences.
  • The next step for most of our roles is a candidate challenge. This is an evaluation of the skills relevant to be successful in this role and generally takes about an hour to complete.
  • Your third conversation allows you the opportunity to meet the team members you might be working with on a daily basis. Here, you’ll be able to ask questions about team processes, workflow, and the employee experience at Feeld.
  • We generally make an offer within 2 weeks of our final call, and offer a flexible start date that can begin as early as the next Monday after you sign our offer documentation.
  • Of note: all of our interviews are conducted remotely, and our interviewers will work with you to find an agreeable interview time based on mutual availability.

We understand we're asking you to invest your time and best efforts in our process, and are appreciative of getting the chance to better know who you are as a person and candidate. In return, we’re committed to offering transparent communication and prompt feedback as you navigate this application with us.

To find out more about Feeld, download our app (available on iOS and Android).

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