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Privacy Policy

Learn more about how Feeld uses your data.

At Feeld, our commitment to the safety and privacy of our members is integral to the way we make decisions and build our product. We want to empower our members to be open, not exposed, and to feel confident in their personal exploration. Our community is the reason Feeld exists and there is nothing more important to us than ensuring its safety, security and data privacy.

Date last reviewed: 9th November 2021

โ“ What is this notice all about?

We want to be completely transparent about how we collect and use your personal data and this privacy notice exists to tell you exactly how we do this.

This notice applies wherever we decide why and how we process personal data (and therefore act as a Data Controller under data protection law). It covers the personal data we process when you use our services.

Our privacy notice tells you the journey of your personal data from the moment it enters our systems up until it's time for us to say "goodbye ๐Ÿ‘‹", as well as the various stops it makes along the way.

๐Ÿ‘‡ The different ways we process personal data

When you join the Feeld app

๐Ÿ—‚๏ธ What personal data do we collect, why do we collect it, and what legal basis do we rely on?

Personal data is anything that can identify an individual, either on its own or through combining it with other factors that could eventually identify an individual.

When you first use our app, we'll need some information about you, such as your name, email address, Facebook ID (if you join through Facebook), date of birth, relationship status, gender, sexuality, age, sexual preferences, location, user ID, profile photos and and any other information you may wish to add to your profile.

When completing your profile you can provide as much or as little detail as you see fit; however, the more detail you provide, the more you will get out of Feeld. We use this information to create your account and provide you with you an enjoyable customised experience and features that most likely meet your needs. The legal grounds we rely on for this are Article 6(1)(f) of the GDPR - Legitimate Interests and Article 9(2)(a) of the GDPR - Explicit Consent.

Where the use of your personal information by us requires your consent, you can provide such consent at the time of collection following the instructions provided or by informing us by email, post or phone using the contact details set out below in this privacy notice.

While you use the Feeld app, in order to send you push notifications, we will need to process a preview of your messages and will rely on Article 6(1)(f) of the GDPR - Legitimate Interests when doing so.

๐Ÿ—บ๏ธ Where do we store it?

Our app is hosted on AWS servers based in Ireland. To find out more about AWS, you can visit their privacy notice here.

In order to send push notifications to your phone, we will use Firebase Cloud Messaging, which is part of Google. You can find out more about them, here.

The data storage warehouse we use for our app knowledge base is called Big Query and is part of Google. You can find out more about Google Cloud, here.

Your profile photos will also be stored in Cloudinary, on servers based in the European Union. You can find out more about them, here.

โฒ๏ธ How long do we keep it for?

We keep the personal data mentioned for the duration of your account with us and archive it afterwards. We will keep a record of your membership for 7 years after you left us, in line with the statutory maximum period within which contractual disputes might occur.

When you communicate with other Feeld members

๐Ÿ—‚๏ธ What personal data do we collect, why do we collect it, and what legal basis do we rely on?

Personal data is anything that can identify an individual, either on its own or through combining it with other factors that could eventually identify an individual.

When you communicate with other members through the Feeld app, we need to process an encrypted copy of your messages with other users and will rely on Article 6(1)(f) of the GDPR - Legitimate Interests when doing this.

๐Ÿ—บ๏ธ Where do we store it?

Our chat messaging provider is Stream and is hosted in the United States. Stream will rely on Standard Contractual Clauses when transferring data to the US. You can find out more about the way in which they process data, here.

โฒ๏ธ How long do we keep it for?

We keep the personal data mentioned for the duration of your account with us and archive it afterwards. We will keep a record of it for 7 years after you left us, in line with the statutory maximum period within which contractual disputes might occur.

When you contact us for customer support

๐Ÿ—‚๏ธ What personal data do we collect, why do we collect it, and what legal basis do we rely on?

Personal data is anything that can identify an individual, either on its own or through combining it with other factors that could eventually identify an individual.

When you contact us for customer support, we will need your name and email address in order to fix any issues you may encounter. Sometimes we may also collect your phone number. We will also need access to your messages with us, your profile and any other data that is related to your query. We rely on Article 6(1)(f) of the GDPR - Legitimate Interests for processing this data.

๐Ÿ—บ๏ธ Where do we store it?

The data collected for customer support as well as any live chat messages or deletion requests are processed through a platform called Intercom, which is hosted in AWS facilities in the United States (US). Intercom will rely on Standard Contractual Clauses when transferring data to the US. You can find out more about the way in which they process data, here.

A copy of the data also exists in Google Cloud, in BigQuery Tables stored in data centres in the EU. You can find out more about Google Cloud, here.

โฒ๏ธ How long do we keep it for?

We keep the personal data mentioned above until we have resolved your query and for 60 months afterwards, in line with our business needs.

When you sign up to receive marketing materials from us

๐Ÿ—‚๏ธ What personal data do we collect, why do we collect it, and what legal basis do we rely on?

Personal data is anything that can identify an individual, either on its own or through combining it with other factors that could eventually identify an individual.

If you've signed up to receiving marketing materials from us, we'll need to process your name and email address to deliver these to you and rely on Article 6(1)(a) of the GDPR - Explicit Consent for doing so.

Where the use of your personal information by us requires your consent, you can provide such consent at the time of collection following the instructions provided or by informing us by email, post or phone using the contact details set out below in this privacy notice.

We may also send you surveys for research purposes from time to time. If you choose to take part in such a survey, we'll process your user ID and survey responses and rely on Article 6(1)(f) of the GDPR - Legitimate Interests for collecting this data.

๐Ÿ—บ๏ธ Where do we store it?

We use Mailchimp to send user communications over email. Mailchimp stores data on servers located in the United States. For the transfer of data from the UK and EEA to the US, they have incorporated European Commission approved Standard Contractual Clauses (SCCs) into their Data Processing Agreements. You can find out more about Mailchimp here.

We also use Eventbrite as a marketing tool. Eventbrite stores data on servers located in the United States. For the transfer of data from the UK and EEA to the US, they have adopted European Commission approved Standard Contractual Clauses (SCCs). You can find out more about Eventbrite, here.

Any surveys done for research purposes will be created via Typeform. You can find out more about them here.

โฒ๏ธ How long do we keep it for?

We keep the personal data mentioned for the duration of your membership with us or until or until you have revoked your consent - whichever is sooner.

When we monitor our app

๐Ÿ—‚๏ธ What personal data do we collect, why do we collect it, and what legal basis do we rely on?

Personal data is anything that can identify an individual, either on its own or through combining it with other factors that could eventually identify an individual.

We monitor our app for errors or bugs you may encounter and may sometimes collect your device ID, email address and name in order to fix these. We rely on Article 6(1)(f) of the GDPR - Legitimate Interests for this type of processing.

We also regularly monitor the content posted on our app to make sure our users' rights are protected and we can fulfil our obligations to our users. We may access and monitor any personal information which you upload or input on our app, including in any password-protected sections, in order to fulfil our obligations to you, monitor your compliance and protect or comply with our legal rights and obligations. We rely on Article 6(1)(f) of the GDPR - Legitimate Interests for processing this information.

๐Ÿ—บ๏ธ Where do we store it?

We use Bugsnag for error or bug reporting purposes. Bugsnag stores data on servers located in the United States. For the transfer of data from the UK and EEA to the US, they have adopted European Commission approved Standard Contractual Clauses (SCCs). You can find out more about them, here.

The content available on our app is stored in AWS on servers located in Ireland. To find out more about AWS, you can visit their privacy notice here.

โฒ๏ธ How long do we keep it for?

We will retain the information required for bug fixing purposes until the error or bug is fixed and remove it 6 months afterwards.

We will retain the content you post on our app for the duration of your account with us and archive it afterwards. We will keep a record of your membership for 7 years after you left us, in line with the statutory maximum period within which contractual disputes might occur.

When we raise awareness of our business

๐Ÿ—‚๏ธ What personal data do we collect, why do we collect it, and what legal basis do we rely on?

Personal data is anything that can identify an individual, either on its own or through combining it with other factors that could eventually identify an individual.

We take steps to raise awareness of and grow our business and we achieve this through various growth strategies. Sometimes we need to share your device ID and device info (platform, app version, operating system, IDFA and IDFV) data with our suppliers in order to achieve this. We rely on Article 6(1)(f) of the GDPR - Legitimate Interests for the sharing of data with these companies and our business relationships with them is governed by written agreements.

๐Ÿ—บ๏ธ Where do we store it?

In our attempt to grow and expand our business we have partnered with Appsflyer, Partnerize and Braze, which are our user engagement platforms.

Appsflyer will be storing data on servers located in the US and they rely on EU Commission adopted Standard Contractual Clauses (SCCs) for the transfer to the US. You can find out more about them, here.

Partnerize will be storing data on servers located in London - UK and Frankfurt - Germany. You can find out more about them, here.

Braze will be storing data on servers located in on servers located in the US and they rely on EU Commission adopted Standard Contractual Clauses (SCCs) for the transfer to the US. You can find out more about them, here.

โฒ๏ธ How long do we keep it for?

We will retain this information for the duration of each growth campaign and remove it 60 months afterwards, in line with our business needs.

When you use our website

The Feeld website uses cookies and other similar technologies of which you should be aware.

๐Ÿ—‚๏ธ What cookies do we collect, why do we collect them, and what legal basis do we rely on?

Cookies are text files placed on your hard drive by a web page server when you visit a website and are saved in your browser's history. They allow the website to recognise your device and store some information about your preferences or past actions. Cookies cannot be used to run programs or deliver viruses to your computer; they are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie.

When you use our website, the cookies can be stored on your device are either first party cookies, which are placed and read by Feeld directly while you are using our website or third party cookies, which are set by other third parties we have partnered with.

Below is a list of the cookies we use and the purposes for which they are used:

Essential cookies

These are essential to the operation of our website and are integral to the functioning of our Website, therefore they cannot be removed.

Non-essential cookies

These cookies are additional to the performance of our Website and help us improve the service we provide to you. You can choose not to store Non-essential cookies on your computer when you visit our website, or you can adjust your browser settings to prevent cookies from being saved on your computer. You can find information about how to manage Cookies in the most commonly used browsers at the following addresses:

When you first visit our website, you will be prompted to customise your cookies selection and be provided with a link to our cookies policy, where you can find more information about the cookies we use. 

๐Ÿ“œ What are your rights?

Your personal data is yours and you have rights in relation to it granted by the UK GDPR, which include:

๐Ÿ“ฎ The right to be informed

You have the right to be informed about the collection and use of your personal data, the purposes for processing, retention periods for that personal data and who it will be shared with. We have set this information out in this privacy notice.

๐Ÿ—๏ธ The right of access

You have the right to ask us for copies of the data we hold about you. If you ask us, weโ€™ll confirm whether weโ€™re processing your personal information and, if so, provide you with a copy of that personal information (along with certain other details).

โ›” The right to object

You have the right to ask us to stop processing your personal information in some circumstances, such as when we are relying on our own (or someone elseโ€™s) legitimate interests to process your personal information, when we are processing your personal information for direct marketing or when we are processing your personal information for research.

๐Ÿ“ The right to rectification

You have the right to ask us to rectify the personal information you think is inaccurate or to complete information you think is incomplete. When you ask us to rectify your information, if weโ€™ve shared your personal information with others, weโ€™ll let them know about the rectification where possible.

๐Ÿงฝ The right to erasure

You have the right to ask us to erase your personal information, in some circumstances, such as where we no longer need it or you withdraw your consent (where applicable).

๐Ÿšซ The right to restrict processing

You have the right to ask us to restrict the processing of your personal information for a period of time in some circumstances, such as where you contest the accuracy of that personal information or object to us processing it. This right is separate from the right to object and will only stop us from using your personal information further, not from processing it. If weโ€™ve shared your personal information with others, weโ€™ll let them know about the restriction where possible.

โœˆ๏ธ The right to data portability

You have the right to ask that we transfer the personal information you gave us to another organisation, or to someone else, in some circumstances.

You don't have to pay anything in order to exercise your rights. Please contact us by sending an email to [email protected] if you wish to make a request under your rights; we have a calendar month to get back to you with a response.

๐Ÿ’” How you can complain

If you have any concerns about our use of your personal information, please let us know by:

Emailing us at [email protected], or

Writing to us at Feeld Limited, 86-90 Paul Street, London EC2A 4NE

If you are not satisfied with our response or you are unhappy with how we have used your data, you can complain to the Information Commissioner's Office (ICO). You can find the ICO contact details below:

ICO Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, Helpline number: 0303 123 1113.

ICO Website: https://www.ico.org.uk

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