Gustaf Westman x Feeld Unveil Groundbreaking Bed Design, Redefining Intimacy with a Bold New Perspective

Los Angeles, CA — March 14, 2025 — Feeld, the dating app for the curious, and Gustaf Westman, acclaimed Stockholm-based designer, explore new dimensions of intimacy through a two-part collaboration centered around the bed. The concept presents an immersive bed experience at Simon House in LA with a limited-edition PJ collection—arriving at a pivotal cultural moment with movements like 'bed rotting' surpassing 130 million TikTok views, repositioning the idea of bed as a space for peaceful resistance and reflection.

The ethos behind both designs represents Feeld and Gustaf Westman's shared values around fluidity, curiosity, and play—ultimately challenging everything we know about how we explore ourselves and others in bed. It is equally inspired by recent findings within Feeld that 54% of Gen Z emphasize self-care activities, including passive forms like staying in bed, as a priority in their weekly routines.

“The bed design was really grounded in the idea of unlimited possibilities. A bed is about so much more than just sleep," shares Gustaf. "This experience is so different from a typical bed that people will question whether it's even a bed at all. And that's sort of the point. We designed features that embrace everything that happens in bed - like a built-in TV, two adjustable mirrors, and free space on the bedframe that allows for endless possibilities, letting you add gadgets and accessories to suit whatever you want to use the bed for."

Feeld and Gustaf Westman are reimagining everyday items—the bed and PJs—through visually striking designs that challenge what we know about the bedroom and what we wear to bed. While the bed carries a new perspective conceptually, the PJ collection is an invitation to bring this mindset of endless possibilities to each of our beds, and beyond. These items stand as their own works of art, sparking a deeper conversation around the moments of rest, intimacy and connection woven into what would otherwise be considered mundane moments in our lives.

"Much like Feeld, Gustaf's work is so fluid and playful," shares Ana Kirova, CEO at Feeld. "As we embrace the dance between online and in-person experiences, we asked him to craft a physical symbol of exploration. What happens when you get curious about yourself, different ways of existing, relationships, intimacy? The result surprised and delighted us. It's that feeling you get when someone unlocks something new within yourself, a world which is new, yet was always there.”

The bed will be unveiled on March 21, 2025, at the Simon House in LA. Feeld Members are invited to visit the space by appointment, with sign-ups available on feeld.co/experiences. Details on how to purchase the limited-edition, co-branded PJ collection will be announced on Instagram, via @feeldco @gustafwestman on March 21, 2025.

About Feeld

Feeld is the dating app for the curious; those open to experiencing people and relationships in new ways. Founded in 2014 by Ana Kirova and Dimo Trifonov after questioning the status quo of their own relationship, they were inspired to challenge cultural scripts around gender, sexuality, and dating on a global scale. Feeld’s ever-evolving platform creates a safer space online and IRL for people to explore their curiosities outside of existing blueprints and find meaningful human connections of all kinds. Feeld has led with a progressive mindset since its inception, pioneering a remote-first work model with a globally distributed team. With over 20 sexuality and gender options in-app and growing, Feeld is a space for the experiences that make us feel alive and most intimately connected to ourselves and others. Learn more at www.feeld.co.

Instagram: @feeldco

About Gustaf Westman

Gustaf Westman is a Stockholm-based design studio founded in 2020 by architect-turned-designer Gustaf Westman. The studio creates made-to-order furniture, bespoke design pieces, and homeware objects, all handmade by a small selection of independent producers.

A hallmark of Westman’s work is the approachable simplicity of the designs, always inspired by the fluidity and inherent endless nature of curves. Whether made from metal, wood, ceramic, or glass, all the creations share a bold simplicity and a kind softness.

Instagram: @gustafwestman

TikTok: @gustafwestman