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Nov 30, 2021

General Assembly x Feeld: Behind the Dating App

General Assembly and Feeld have partnered for an event on 6 December that will explore what goes into the making of a dating app with Feeld’s CEO Ana Kirova and Feeld’s VP of People Erin Shoji.

Feeld has partnered with General Assembly for an event that will explore and explain just what goes into creating a dating app – and how design is at the core of everything we do at Feeld.

Feeld’s CEO Ana Kirova and Feeld’s VP of People Erin Shoji will talk about everything from building a product for people to design their relationships in order to correspond with their desires, to letting a team structure their work-life balance in a way that allows them to optimise their performance. They will also discuss Feeld’s customer-centric focus. Every element of Feeld is 'designed' to enhance the user experience.


  • Understand what is behind a dating app.
  • Learn what each department does to create the app.
  • Understand all the elements that go into designing a dating app.

The event is completely free and open to all. You can RSVP here.

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